The Right (and Wrong) Way to Launch an Email Campaign

April 22, 2022 Jonny Hoffman

When it comes to spreading brand awareness, email marketing campaigns are one of the most viable tools on the market. It is a cheap, cost effective method of showcasing your company to a mass audience and gaining more clients. Currently, there are several great technologies on the market for email campaigns including Gmass, Hubspot, and Mailchimp. Email marketing allows you to send a single message to thousands of individuals, while also keeping it personal. With that said, the trick is to make your recipients open and respond to the emails. While the idea of email marketing may be daunting for some, there are several techniques, as well as things to avoid, to make sure that your email campaign is as effective as possible.

The Right Way to Launch an Email Campaign 

First and foremost, you want to keep your emails as personal as possible so that the recipient feels like a priority. If you are sending out mass emails, you can customize the email to include the recipient’s name in both the subject and body of the email. You need to know your audience and make sure that they will benefit from the information that you are providing. Do your research to find effective leads who will potentially respond to your inquiries. 

Keep the design and layout as one of the most important parts of your email campaign. People are very visual and recent studies have shown that humans have an attention span around eight seconds. Wow them with your emails by including graphics and video content. Use enticing vocabulary to increase engagement and refrain from using large blocks of text. With many software, there are ways to preview your email on both laptop and mobile devices. 

Including a clear call to action on every email will give you the best chances of your recipients taking action. A call to action link clearly shows where the recipient needs to go to learn more about your product or service. Ensure, with your call to action, that their life will be better by clicking the link. Incorporate them throughout the email so that they have more than one chance to be redirected to your site. 

The Wrong Way to Launch an Email Campaign 

Going into an email campaign without a well-thought-out plan will ensure that you fail. You want to have a large list filled with prominent leads. Use social media platforms like LinkedIn to collect thousands of leads for your campaign. Technology like Seamless A.I. can help you gather the leads from LinkedIn as well as the Seamless A.I. platform. Most email marketing platforms also allow you to conduct A/B testing to compare different types of emails and determine which ones are more effective. 

Not utilizing the subject line correctly is another way to ruin an email campaign. The subject line is one of the most important aspects of your email marketing. It is essentially the gatekeeper of the email. Have your end goal clearly stated in the email so that your recipient knows how they could benefit from you. Use vocabulary that creates excitement and curiosity about your project. At the same time, you want to create a sense of urgency for your recipients. 

Running  a mass email campaign is a great accomplishment but if you aren't tracking your analytics, you are setting yourself up for failure. You need to track the open and click-through rates within your software so that you know what emails are working and which ones aren't. Stay organized and check your analytics regularly.

For event planners to be successful, it is extremely important to stay up to date with current technology and marketing trends. At the same time, learning from others who have already found success will greatly improve your business. At the Event Planner Expo 2022, there will be several expert speakers who will teach you the ins and outs of growing a successful business. Buy your tickets today for the Event Planner Expo 2022. 

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