Nowadays, Instagram is a leading social media platform that has kickstarted countless businesses that have grossed millions of dollars. It is a great platform to showcase your brand and video content to a mass audience. It started out as a platform focused on showcasing photos, but it has since become a way to showcase videos, and much more. If you know what you are doing, you can use Instagram to grow your business into a multi-million dollar company. Let’s dive into some ways to maximize Instagram for your marketing strategies.
Utilize Keyword Research
When it comes to posting any type of content on social media, keyword research is essential. Conducting keyword research means that you are researching words and/or phrases to see the amount of traffic they get on Google. Once you learn the information, you can base your titles, descriptions, and content based around the research. If you are just starting out with posting content, then you will want to use ultra specific keywords so you can own a niche. This can be way more beneficial than choosing keywords with millions of searches.
Create Video Content
If you are looking to grow a business with social media, then you have to create video content. Instagram has become an essential platform for showcasing videos. Every day, millions of people scroll through countless videos showcasing brands, creativity, and businesses. Video content is what sells these days and they are the perfect way to showcase your brand and business. If you want to film long form videos that are over 15 minutes, then you can cut the content up and post it to Instagram over the course of many days.
If you are using Instagram to market a business then you have to add value on a consistent basis. Each video should be focused on how you can transform the lives of your viewers. Be passionate and keep it personal while you sell your products and/or services. You have to put yourself in your audience’s shoes and think of what they would want to see. Adding value is one of the most important parts of content creation.
Utilize Instagram Stories/Live
Instagram stories are the perfect way to connect with your audience on a daily basis. It allows you to post multiple short form videos. At the same time, you can add features including links, locations, graphics and more. Going live on Instagram is also a great idea to showcase your brand. When you go live on Instagram, your audience can join the stream and add comments. This allows you to interact with your audience in real time.
When you are posting content on social media, consistency is king. You need to create a well thought out schedule and it is very important to stick with it. Start posting at least 2-3 videos a week and work your way up from that. Eventually, you should be posting multiple times a day. At the same time, you need to fluctuate your posting somewhat so you don’t come off as a robot. If you decide to start posting completely, your reputation will be hurt greatly with your audience and the Instagram algorithm. This, in turn, will make it harder for viewers to find you.
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