How To Create Engaging Video Content

June 29, 2022 Jonny Hoffman

With the current state of technology, video content is a leading marketing technique that increases sales and gains more clients. Video content can be incorporated with your social media and email marketing campaigns, and they can make all of the difference in your success. Humans are very visual, and video content gains the attention of viewers easily. While creating video content might seem daunting at first, there are several techniques to help even the most amatuere of film makers. 

Create Value

If you are using videos to showcase your brand or increase sales, then it is an absolute necessity to generate value for your viewers. It takes a lot for someone to watch a video, but giving your viewer value gives you the best chance of receiving views. Know your industry from front to back and plan out ways to give your audience value and gain their trust. This will increase referrals as well as returning visitors.

Do Keyword Research 

Keyword research is one of the most important aspects of video content. Essentially, you research words and phrases to see how much traffic they get on Google. This is what you should base your video’s title, description, tags, and content around. These keywords will determine who will be directed to your videos via the Google Algorithm. Ads.Google.Com is a great location to get started on your keyword research. 

Create A Portal 

Creating a portal within your video content essentially means that you take your content and relate it to something interesting and relevant. No one is saying that your content isn't interesting. However, relating industries such as marketing, event planning, and real estate to hot topics in pop culture will increase traffic. Get creative and develop a well thought out plan of relating your content and/or products to trending topics. 

Include Call To Actions

Call to actions will only add to the value of your content. It is the only way that people will know how to reach your websites and/or products. With each piece of video, there should be at least three calls to actions to your website, products, and/or other videos. At the same time, you should always mention these calls to action within your video. Your call to action should generate value for your ideal audience so they will continue to visit your content.

If you need more marketing strategies than contact EMRG Media today. Our team has over 20 years worth of marketing experience. 

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