Here’s How To Distribute Video Content On Social Media

June 22, 2022 Jonny Hoffman

In the world of marketing, social media has become a leading force in showcasing your brand to a mass audience. At the same time, it has been proven that creating video content is one of the most effective forms of marketing. People love to watch videos online, so moving your marketing onto video platforms is a no-brainer. Social media marketing is an inexpensive way to reach a large audience and, if you learn the techniques, it can also be time efficient. Here is how to distribute your content across the many platforms of social media. 

If you are making video content, then a great technique is to make 2-3 long form pieces of content a week. This content can be a mix of both videos and podcasts. At the same time, you can film a video podcast and also submit the audio to Anchor, which will redistribute it on major platforms like Apple, Google, and Spotify. Video content should be between 10-15 minutes and podcasts should be between 20-30 minutes. 

Once you have your first long form pieces of content, then you are going to start with YouTube. YouTube is meant for longer forms of content so post these videos there on a regular basis. The beauty about creating long form content is that you can use the footage to post on other forms of social media. 

In terms of your video content, it should be engaging and offer a sense of curiosity for your audience. At the same time, it is extremely important that your content always provides value. 

Curate your video into several short clips and begin to distribute them among your other platforms like Instagram, TikTok, and LinkedIn. Always post on a regular basis. Keep everything organized through Excel so you know what and where you are posting. 

With every platform, it is essential to use keyword research when creating titles and descriptions. Keyword research shows you the traffic that is created with different words and phrases. 

You should be posting your long form and short form videos on a daily basis, with a little bit of fluctuation so it does not seem bot-like. 

It is also good practice to never take down a video after you posted it. At the same time, you are not going to want to change the titles or descriptions. The only thing that you can change in a YouTube video is the thumbnail. 

TikToks should stick around the one minute length. They should include captions, headers, description, and hashtags. 

Instagrams can go up to 90 seconds in length, and they will consist of captions, headers, descriptions, and hashtags as well. 

Also utilize posting your content on Facebook posts and stories. Twitter is more directed to posting text, but you are certainly welcome to post video content as well. 

Consistency is king when it comes to posting content. If you suddenly stop posting, it is very much going to hurt your reputation in the social media algorithms. This means that it will be very hard for others to find you. 

If you are in need of marketing services, then contact EMRG Media today. Their team has over twenty years worth of marketing experience and they are ready to take your business to the next level.

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