Is Your Business On TikTok Yet?

April 21, 2022 Jonny Hoffman

Social media is one of the most important resources for brand awareness and reaching a mass audience. There are countless benefits of utilizing social media including increasing sales, leads, and exposure. With that said, the world of technology is constantly changing and it is vital to stay up to date with the current trends. Right now, TikTok is one of the most popular social media platforms with a whopping 1 billion users. It has launched several successful brands and it might be the secret to transforming your life and business.

How It works

TikTok allows their users to create engaging video content with their phones, incorporating music, graphics, and filters. The users create short-form videos where they can share it to receive likes, comments, and feedback. At the same time, businesses can advertise on TikTok to a mass audience. It definitely takes some time to get the hang of the app, but once you do, the possibilities are endless. TikTok uses algorithms to bring the right content to its users. It automatically begins to determine your interests so that it will know what videos to send your way. 

Why Use TikTok For Your Business?

According to studies, internet users are far more likely to view a social media post if there is a video attached to it. With that logic, it should be no surprise why a short-form video technology like TikTok has become so popular. The content on TikTok is short, fun, and engaging, making it the perfect place to showcase your business. TikTok is available in over 150 countries, giving you a lot of potential to find a mass audience. At the same time, it's the perfect place to reach a younger demographic. According to a study, Gen-Zers are using TikTok more than Instagram, proving that it is the hippest app currently on the market. 

How Can You Use TikTok to Grow Your Business? 

One of the most important parts of effectively using TikTok is to frequently post content. The TikTok app suggests that you post at least 1-4 times a day. Keeping your audience engaged is crucial for creating a successful TikTok campaign. Your content needs to be creative and it has to correlate with your target audience. If you are an event planner, you may want to create a video showcasing different event planning tips. Use all of the amazing filters and add-ons associated with the app to make your video stand out. At the same time, listen to your audience and follow your analytics. This will, in turn, greatly assist you in creating better content. 

The world is constantly changing and it is crucial not to fall behind with evolving trends. Staying up to date with your industry as well as the current technology  is one of the most important aspects of growing a successful business. The Event Planner Expo 2022 will be having its 10 year Anniversary and it is the perfect place to learn and network with thousands of event professionals, learn more about the industry, and increase your business. Get your tickets today!

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