Creating engaging video content is a business strategy that will increase sales and gain more leads. People respond to video content on several different platforms including Instagram, TikTok, and LinkedIn. There are several tools and skills out there to help you master creating and distributing content. In the end, the goal is to generate curiosity, gain an organic following, and drive up sales through your call to actions. To make your content the best it can be, you are going to want to make sure that you know everything there is to know about keyword research.
What is Keyword Research?
Keyword research consists of researching phrases and keywords and analyzing the amount of searches that these words and phrases get on Google. Search engine algorithms determine how to send viewers to your content. When you create a YouTube video, you incorporate a title, descrition, and tags. These are all tracked on Google, and they determine who will see your video. When you are researching your keywords, you will base the content around those specific words and phrases.
How to Determine Keywords
First and foremost, you need to know your audience and market. You have to put yourself in your viewers’ and shows and determine what they would want to see. Your titles should offer value and create curiosity. However if you determine a title, and you find the keywords don’t get a lot searches, than you are going to want to change your title with better keywords
What Keywords Are The Best
When you are first starting to create content, it may seem like the end goal is to get as many followers as possible. However it is far more important to focus on gaining the right audience organically. If you research a keyword and you see that a phrase has received a huge amount of searches, that means that it is a popular keyword, but it also means that there is a lot of competition. When you are starting out, it is far more effective to search keywords that are ultra specific. This will give you a chance to own that market. Always keep track of your analytics to see what keywords work best for you.
Other Tips:
-Use Google.Ad.Keywords for your research
-Incorporate keywords in your thumbnails
-Incorporate keywords in your video content
-Get keyword ideas by searching videos/influencers on YouTube
-Never copy a title.
If you need marketing services, then you are going to want to reach out to the dedicated staff at EMRG Media. Contact them today!
