Having a well thought out event planned and ready to go is only half the battle. One of the most important pieces of any event is promoting it. Whether you have a set guest list, or you are trying to reach a mass audience, you have to set aside time for heavy promotion. Luckily, there are several ways to promote your event these days thanks to social media and technology. If you are managing a team, then it is up to you to delegate promotional responsibilities among them. Let’s dive into some great ways to promote your next event.
1. Email Marketing
There are several great platforms out there to easily help you master email marketing. Essentially email marketing means that you are sending out personalized emails to a mass audience. These platforms allow users to incorporate personalized names and notes depending on the recipients. Easily download your email list and create an effective email to promote your event. First and foremost, you have to have an effective subject line. It should be engaging, clear, and not too long. The body of the email also shouldn’t be too long. Be weary of large blocks of text. Incorporate images and calls to action throughout the email. It should showcase the sheer value of attending your event. Feel free to even add videos.
2. Video Messaging
Sending videos is a highly effective way to promote an event. There are several ways to send videos to potential attendees. One is to actually send video text messages that are personalized to the recipients. Another great option is to send videos via social media platforms like Instagram. People are very visual and it is an extremely good chance that they will open a personalized video message sent to them. Platforms like OneMob allow you to create pages centered around a video message that you can send individually or to a mass audience.
3. Social Media
There are several great ways to promote an event on social media. You need to consistently post promotional material on all of your social media platforms. Incorporate great images and text that clearly states the details and the value of attending. At the same time, you should also utilize direct messaging. Posting videos on social media is very effective. People are far more likely to view social media posts if there is a video attached. Another great capability that many social media platforms have is the power to go live. Going live is a great way to engage with your audience.
4. Cold Calling
Cold-calling adds a very promotional touch to your promotional strategy. The first step is to generate leads through platforms like Seamless AI and LinkedIn. These platforms give you crucial contact information like emails and phone numbers. Once you’ve downloaded your leads onto a spreadsheet, you can delegate the leads among your team. You simply go down the list, calling the leads, and explaining to them the value of attending. Give them important details like the date, time, venue, and why they should attend.
5. Funnel Sites
Creating funnel sites is very easy and can greatly help you promote your event. Funnel sites are far more simple to navigate compared to a regular website. They are meant for marketing and they create a seamless experience for the individual reading it. You should incorporate graphics, good texts, videos, and calls to action throughout. The whole point is to showcase the value of attending. Sell tickets to your event directly through the funnel site.
If you need help planning and promoting your event, then contact EMRG Media today. They have a dedicated staff to take your event to the next level.
