Fundraising events are great for any company looking to raise money for a good cause. Events such as these show that your company has strong morals and values and you are willing to put in the work. At the same time, hosting a fundraising event will get you in the room with other industry professionals and corporate decision makers. It can be a great way to network and form strategic partnerships. There are several charities and non-profit organizations out there, so do your research and determine which one aligns well with your company. It is extremely important for businesses to stand together and help underprivileged communities and non-profits. Let’s take a look at how your business can execute a successful fundraising event.
1. Get Sponsors
A sponsor is a strategic business relationship that comes with many benefits for both sides. By gaining a sponsor, you can also gain funding for your event. At the same time, the sponsor is getting the valuable opportunity to showcase their brand to a mass audience. It is a win-win for both parties. You are also forming a valuable relationship that could be long-lasting and result in more business down the future.
2. Book A Celebrity
While booking a celebrity may seem like a daunting task, it is not impossible. It is a valuable investment that will certainly raise your guest list and donations. Booking a celebrity greatly strengthens your reputation as a business. Start with your contacts and also connect with third parties such as agents, publicists, and managers. It is important to showcase the value that the celebrity will receive from attending the event. If you do get a celebrity, it is crucial to incorporate their presence into your marketing strategy.
3. Hire A Planner
Planning a corporate fundraiser is no easy task. It takes organization, hard work, and experience. It is a very smart idea, and investment, to utilize a planner to help carry some of the load. They will take on a lot of responsibility so you can focus on other aspects of the event. At the same time, a good event planner will bring along a directory of contacts, venues, and more. Take the time to research event planners in your area and make sure that they have the tools and knowledge to meet your needs.
4. Effective Marketing
Good marketing is crucial when it comes to planning a successful fundraising event. First, you should be advertising on social media on a regular basis. You should also take advantage of email campaigns showcasing the highlights of your event and the value that someone would gain from attending. At the same time, make phone calls and whatever else you can do to spread the word. If you have access to a press release then you should certainly take advantage of that as well.
If you need help marketing your next event then make sure to contact EMRG Media today. Their experienced staff has over 20 years of combined experience and they will utilize their innovative methods into your marketing strategy.