5 Questions to Ask an Event Planner Before Hiring One

February 7, 2023 Erica Maurer

With so many incredible events happening at any given time in New York City, there’s no wonder it’s a hub for some of the world’s best event planners. But each professional event planner will have certain strengths and weaknesses based on the type of event you’re planning. So, before you officially partner with anyone, make sure you’re doing your homework and asking all the right questions.

1. What types of events do you plan and coordinate the most?

One of the first, and probably the most critical, questions to ask any New York event planner is about their ideal events. Inquire about what types of events they plan the most, and dig in further to identify how often they work with clients like you. Not all event pros are the best in all types of gatherings. So, drill down on finding the right-fit planner with direct experience in your specific event.

  • Corporate Events
  • Virtual or Hybrid Events
  • Weddings
  • Bar/Bat Mitzvahs
  • Fundraisers or Galas
  • Product Launches
  • Company Conferences
  • Industry Trade Shows
  • Milestone Birthdays or Anniversaries
  • Social Celebrations

2. Can you tell me more about the precise services you offer?

The next question you’ll want to ask will help you better understand the event planner’s service offerings. Get a list of what event responsibilities your planner will take on for you. And know precisely what’s included, like negotiations, confirmations, and payments. This question will allow you to expand your conversation into understanding fees, approval processes, and communication with you as their client. Ask supporting questions as you go. But before moving on to the next query, make sure you completely understand what your partner will bring to the table and what it will cost.

3. What kind of technology do you use?

This question allows you to explore how innovative the event planner is. From QR code scanning for event guest registration to marketing plans and stunning audiovisual presentations, you’ll need a planner who’s tuned into every tech and software solution. Today’s events that offer revolutionary engagement and innovative tech will be the most engaging and successful.

4. Can you share event references of similar clients?

This might sound like a no-brainer, but don’t ever skip asking this question. Don’t take anyone’s word for it. Ask for references from past events and permission to contact their past clients. Then go through with those calls and find out how satisfied past clients were with this professional. Be sure, too, to ask for references for events that are similar to yours.

5. Do you have a portfolio to share?

If you’re really speaking with a true New York event planning professional, they’ll share with you a portfolio of past event experiences. Ask to see them. You can see how brilliant an event can be with this pro at the helm. And you can follow up about marketing the event, entertainment experiences, and remaining questions about big ideas and inspiration. 

When you’re done asking all your questions, you should be able to gauge whether or not it’s a great-fit event planner for your needs. And remember, if you want the best in NYC, you’ll want to talk with the pros at EMRG Media! Contact us and tell us about your upcoming event! And we’ll answer all your questions - these included.

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