When you're planning an event in New York City — whether it's a high-powered corporate gathering, a buzzy product launch, or a milestone celebration, the little details matter. And swag? That's not just a freebie. It's a memory, a brand handshake, and sometimes, the thing guests rave about long after the last cocktail is served.
In 2025, event swag isn't just pens and tote bags anymore. It's thoughtful, sustainable, high-quality gifts that build real connections between your brand and your audience. Whether you're hosting an intimate VIP dinner or a 5,000-person conference, finding the right swag partner can make all the difference.
To help you crush it, we've rounded up the 10 best event swag companies in NYC that will have your guests swooning and your brand shining. Ready? Let’s go!
1. Zagwear
Zagwear brings major creativity and experience to the NYC swag scene. With a massive inventory — from premium apparel to the coolest tech gadgets — they make it easy to find items that vibe perfectly with your brand. Plus, they offer sustainable product lines and global fulfillment, so your swag goes the distance. Bonus: Their experts actually listen and help you make smart picks that feel fresh (not tired).
Top Picks: Eco-friendly journals, branded Bluetooth speakers, artisan tote bags.
2. Merch & Swag
Need it fast, fabulous, and flawlessly customized? Merch & Swag is your go-to. These swag pros offer curated kits, event pop-up shops, and even virtual event swag solutions. Their team will help you design custom merch bundles that tell your brand story and leave guests raving.
Top Picks: Curated gift boxes, virtual event mailers, custom hydration bottles.
3. Uniq Gifts
Looking for standout items guests will actually use? Uniq Gifts specializes in high-end, practical swag for modern events. They emphasize luxury and practicality — think sleek power banks, sustainable travel sets, and gorgeous notebooks — all beautifully branded for your event.
Top Picks: Branded tech accessories, eco-luxe travel essentials, personalized journals.
4. LJS Promo
When you need versatility and insanely fast turnarounds, LJS Promo delivers. From classic branded apparel to eco-conscious swag and luxury gifts, their inventory covers it all. Plus, their customization capabilities are top-notch — embroidery, laser engraving, silk-screening — you name it.
Top Picks: Custom hoodies, recycled material totes, luxury branded pens.
5. Blue Moss Gifts
If you're after stylish, boutique-style swag, Blue Moss Gifts is calling your name. They're known for their hand-selected inventory and attention to aesthetic — perfect for events where you want every detail to feel thoughtful and polished. Plus, they love a good eco-friendly moment.
Top Picks: Handcrafted candles, artisan chocolates, minimalist stationery sets.
6. Snappy Swag NYC
Snappy Swag is all about fun, fresh, totally on-trend merchandise. Their team specializes in theme-driven swag collections — perfect for experiential events, festivals, or brand launches. Think neon, nostalgia, and bold branding.
Top Picks: Retro trucker hats, custom socks, limited-edition enamel pins.
7. Gotham Promotional Products
Visit Gotham Promotional Products ➔
Old-school New York hustle meets new-school creativity at Gotham. They're pros at working within tight timelines and budgets without sacrificing quality. Whether you want fully custom designs or just speedy classics, Gotham’s team has you covered.
Top Picks: Classic NYC-themed totes, umbrellas, city skyline drinkware.
8. SwagUp
SwagUp makes the entire swag process painfully easy — design, warehouse, fulfillment — all in one place. Perfect for conferences, virtual events, and brand experiences where you need swag shipped to 1,000 different addresses. Their unboxing experience is 🔥.
Top Picks: Remote worker kits, curated snack boxes, branded laptop sleeves.
9. Bvlgari Corporate Gifting
For luxury corporate events or ultra-exclusive galas, Bvlgari offers next-level gifting. We're talking designer accessories, luxe leather goods, and fragrances — all customizable for your brand's VIPs. Not cheap, but unforgettable.
Top Picks: Monogrammed leather goods, luxury timepieces, limited-edition pieces.
10. Gemnote
Gemnote makes Pinterest-worthy swag that actually gets people excited. Their team focuses on premium, design-driven items that are customized beautifully — nothing cookie-cutter about it. Perfect for companies that value creativity and want their swag to be Instagram-famous.
Top Picks: Custom-branded Hydro Flasks, premium notebooks, branded sustainable apparel.
Tips for Choosing the Right Swag for Your NYC Event
Before you start ordering 500 water bottles with your logo, take a beat. The best swag feels intentional — not random. Here’s how to make sure you pick event swag that matches your brand, your event vibe, and your guests' real-world needs:
Here’s what to consider:
- Know Your Audience: Are you hosting young creatives, seasoned execs, or a mix? Choose swag that fits their lifestyles.
- Match the Event Style: A casual rooftop party calls for different swag than a black-tie gala. Stay on theme.
- Prioritize Quality Over Quantity: A single great gift beats a bag full of cheap throwaways every time.
- Think Practical and Packable: If guests are traveling, offer swag that's easy to carry — or ship it directly to them.
- Lean Into Sustainability: Eco-friendly swag shows your brand cares about the bigger picture (and attendees notice).
- Create an Experience: Interactive swag (like custom embroidery stations or build-your-own gift boxes) makes the moment even more memorable.
- Brand It, But Subtly: A giant logo can feel tacky. Opt for tasteful branding that people actually want to show off.
Choosing the right swag is about making your guests feel appreciated — and making your brand unforgettable.
Why Swag Matters More Than Ever in 2025
In a world that’s half Zoom calls and half IRL, tangible swag is real. It’s personal. It makes people feel seen. Plus, when done right, swag extends your brand long after the event ends, whether it's a hoodie they live in or a notebook that travels from meeting to meeting.
In 2025, the best event planners are doubling down on thoughtful, high-quality swag that fits their audience, not just throwing logos on random stuff. (Goodbye, cheap plastic keychains 👋.)
Trust EMRG Media to Make Your Event (and Your Swag) Unforgettable
At EMRG Media, we get NYC events because we live and breathe them. From sourcing the perfect swag to producing show-stopping experiences, we know how to turn moments into movements.
Need help pulling off a corporate event, gala, brand activation, or conference in New York City?
👉 Partner with EMRG Media — and trust the pros who know how to impress, engage, and elevate.
Check out these best-of-the-best swag partners, then call on us to make your whole event unforgettable. Let's make 2025 your boldest (and best) year yet.
