To increase engagement on social media for an event professional can turn out to be a gold mine.
Engagement at events alone is what makes an event memorable and encourages attendees or guests to return to an event produced by you. So, when you learn to implement methods on social media that increase engagement on your profiles, you are placing yourself in the position for organic growth because your following will increase.
The majority of the business pages for event profs on social media focus on increasing their followers, but when it comes to engagement many of them fail. Social media engagement is considered one of the most important metrics that you should consider when planning and analyzing your social media campaigns.
Some event profs believe that just getting their content out can help them create awareness. But the truth is that the best way to increase awareness of your brand is by monitoring how your audience engages with your content and how you respond.
For the remainder of this article, we're going to go over a few tips you can employ to improve your social media engagement.
5 Ways for Event Profs to Increase Engagement on Social Media
Event profs should always promote activity and engagement on their social media pages to increase brand recognition. Otherwise, your profiles will be just like hosting an event with little to no interaction only it’s on your social media pages.
So, how do you measure engagement? When you look at a post on social media, you can measure engagement through the:
- Shares or Retweets
If you see that all of the above is low or stagnant, begin to use more wit and humor in your posts. Usually that works best in the captions, especially when paired with high-quality visuals. Below, we’ll go over some more tactics.
Create Engaging and Original Imagery
A Facebook post without an image gets 1200% less engagement than one with an image, according to Wishpond. You should post more images on social media if you want to increase engagement. Photos, memes, videos, GIFs, or even original graphics are all suitable. Among the tools you can use to create excellent imagery are Canva, Piktochart, or PixTeller to engage your audience through unique visuals.
Introduce More Video Content
Social media engagement on Twitter and Facebook can be significantly increased through original graphics and images. However, on visual platforms like Instagram, you're already publishing captivating images to draw your audience in.
Then how can this platform be made even more engaging? Creating and/or posting more videos is the key. According to a recent study, posting engaging videos on Instagram promotes engagement.
Schedule Your Posts During the Best Time of Day
The majority of people using social media aren't online all the time. You could potentially lose out on engagement opportunities if you post something while most of your followers are inactive.
So, how can you improve engagement on your social media profiles? By researching when your followers are most likely to be online and schedule your posts accordingly. The goal is to make your posts visible to them so that they can interact by liking, commenting, or sharing your post.
You can use social tools to gather data around times of the day when your target audience is most active so they can engage with your posts. Sprout Social has done the footwork for you and lists the best days and time to post by industry.
Host a Contest
You can also increase engagement in your social media accounts by hosting a contest. The main reason this tactic drives engagement is because people have a chance to win something. People are more inclined to engage with content from brands or influencers on social media.
Best of all? Depending on how you conduct the contest, you could increase the amount of user-generated content for your brand. For example, asking participants to use a special hashtag can encourage more user generated content.
Ready to increase engagement on your social media profiles? Implementing any of these strategies will be most effective for increasing social media engagement. Make sure you start including these tips in your strategy and BE CONSISTENT!